About Uber

Uber is a global transportation platform offering on-demand transportation services. Using the Uber mobile app, you can connect with drivers at the tap of a button and choose from a range of ride options, from budget-friendly to premium. Whether you need a quick trip across town, a comfortable ride to the airport, or a luxurious car for a special occasion, Uber has you covered. The app also offers features like real-time tracking, cashless payments, and safety measures such as driver background checks and trip sharing.

Uber Ride Offerings in India

• UberGo: Affordable compact rides for everyday use.
• UberX: Comfortable sedans for longer journeys or special occasions.
• UberXL: Spacious rides for larger groups.
• UberBlack: Premium rides with luxury vehicles.
• UberAuto: Auto rickshaw rides for short distances and last-mile connectivity.
• UberMoto: Bike rides for quick and economical travel.

User Segmentation

Uber's user base in India can be segmented into various groups based on their usage patterns and needs. These segments include:

Daily Commuters

Users who use Uber primarily for their daily commute to work or college.

• Characteristics: They are frequent User Typically aged 22-45, prefer economical options like UberGo and UberAuto, frequent users during peak hours (7-9 AM and 5-8 PM), who usually value on time service and affordability.
• Needs: Daily Commuters needs a reliable and timely service, which can provide easy transportation, easy availability during rush hours at affordable price option.