Number of Rides
Why Number of Riders:
Uber counts total number of rides per week as the most important metric for them
Let's break it down and see why 'number of rides' is a strong contender for NSM. Per day or per week or per month.
You increase number of rides → You increase revenue
You get more users → You increase number of rides
You get more taxi drivers → Impacts number of rides
You expand geographically → Impacts number of rides
You increase or decrease price → Impacts number of rides
This has established 'number of rides' as the strongest contender for NSM for Uber.